For Immediate Release, February 2007

Firefly Vodka Splashes Into The Big Apple This Spring

Entering the national spotlight after less than one year since it first hit South Carolina shelves, FireFly Vodka, the world's first and only muscadine wine flavored vodka, will pour at one of New York City's most anticipated events-The Henry Street Settlement's Mardi Gras Masquerade Ball on March 10, 2007. With title sponsors, including the prestigious Christie's supporting the event, more than 300 of New York's young elite are expected to attend, raising money for the nonprofit organization benefiting Manhattan's Lower East Side.

So, how did this vodka catch the eye of New York's young elite? "My friends who lived in Charleston simply raved about it," says Adrianna Archer, a special events coordinator at Christie's, "And, with its Southern connection to our event, we felt as if it was a perfect fit.

FireFly will be the exclusive vodka pouring at the spring gala serving one of the evening's signature drinks, "The FireFly Flambeau," in celebration of "Fat Tuesday".

Introduced in April 2006, FireFly Vodka is becoming a sensation in the South with distribution in South Carolina and Georgia. It received the Silver Medal by the Beverage Testing Institute, outscoring popular vodkas Absolut, Finlandia, Fris and Ketel One, and has received rave reviews by renowned spirit critics. FireFly Vodka is available at retailers in South Carolina and Georgia. For more information on FireFly Vodka, visit www.fireflyvodka.com.