Drive-By Truckers released their third ‘studio’ album Southern Rock Opera on September 11th, 2001. They self-released it on their own tiny Soul Dump label, pressing 5000 copies with a tiny budget they raised by crowdsourcing (as it’s come to be known), raising the money online from fans turned investors. They ended up selling 10,000 copies independently without any sort of distribution, mostly sold at shows during the massive tour that they booked themselves. A tour that began with 75 shows in 90 days and that stretched well into the following year.
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