The Reindeer Run, presented by Half-Moon Outfitters, is a family-oriented, pet-friendly 5k run/walk through the lower peninsula of downtown Charleston, SC. The event has grown significantly over the years; from only a few hundred participants to record attendance of over 3,500 runners. Throughout the history of the event, the Charitable Society of Charleston (CSC) has donated over $715,000 to MUSC Children's Hospital. In 2016 alone, CSC donated $48,000 to the organization. The funds generated from the Reindeer Run are helping build the new MUSC Shawn Jenkins Children's Hospital that is set to open its doors in 2019. This hospital will provide more spacious, family-centered amenities and expanded services, including an expanded neonatal intensive care unit, an entire floor dedicated to the care of children with cancer, and the most comprehensive pediatric heart center in South Carolina.
Proceeds from the Reindeer Run are split between the MUSC Shawn Jenkins Children's Hospital and the Charitable Society of Charleston. 80% of the funds go to MUSC and 20% go to the Charitable Society of Charleston's endowment. This endowment provides grants and donations to local non-profit organizations which benefit both children and elderly residents of the Lowcountry.