Research

Research is a valuable marketing tool for the CACVB. Partnerships with the College of Charleston's Office of Tourism Analysis and Smith Travel Research provide significant insight for our marketing strategies. Travel Council Members will benefit from the useful tourism industry research listed here. For questions related to CACVB research projects, contact Perrin Lawson.

2015 Impact of Tourism on the Charleston Economy

A year over year comparison from 2011 to 2015 from Dr. Bing Pan, Head of Research, Office of Tourism Analysis at the College of Charleston School of Business.

View the Impact of Tourism Report

Hospitality Forecast 2016 - 2017

A forecast for Charleston County and Peninsular Charleston hotel performance produced by the Office of Economic Analysis & Office of Tourism Analysis at the College of Charleston School of Business.

Charleston County Hospitality Performance Forecast for 2016-2017

Hotel Performance Reports (Accommodations)

Examine Charleston County and the four sub-market hotel performance trends from January 2016 to 2017.

Monthly Occupancy Report January 2017

Visitor Surveys

Profiles, demographics and behaviors of visitors (and potential visitors) are studied to provide an understanding of those interested in the Charleston area.

Visitor Intercept Survey 2015
Visitor Inquiry Survey 2014


Golf

Members targeting golf-specific business will find golf inquires useful in determining profiles and behaviors of this niche' market.

Golf Inquiry Survey 2016

Convention Center Economic Impact

The economic impact of the tourism industry on the Charleston area is significant. Over 4 million people visit our community annually, with an impact of $3 billion. Convention and group business is a key component to our industry's success.

Convention Center Economic Impact - 2014