2012 PGA Planning Enters Phase II
For Immediate Release, March 2011
The 2012 PGA Championship is off to a record setting start with its ticket and hospitality sales. Results have heads turning and ears perking throughout the Palmetto state and sports business world with its recent success.
During a six-week sales window in November and December 2010, ticket purchasers scooped up 94 percent of tickets to the 2012 PGA Championship. Five individualPGA single-day sales records were set during the pre-sale –these records are measured against sales for all previous PGA Championships. Saturday grounds tickets have sold out and less than 1000 tickets remain for both Friday and Sunday grounds tickets,as well as the weekly Wanamaker Ticket package.
According to the 2012 PGA Championship Director, Brett Sterba, the next phase of hospitality planning is well underway, with the challenge for the next several months to spread the word about the high quality hospitality and client entertainment packages still available. “The heavy lifting is done and we are 8 months ahead of schedule. Our efforts thus far have led to a complete sellout of all original hospitality suites to be situated along the 18thgreen and fairway in addition to the two premium custom hospitality packages. We are exploring additional spaceon the course with Mr. Dye, but have not yet created any new inventory on the 18th hole,” explained Sterba. The PGA expects to see many of the smaller packages of 1 to 25 guests to generate interest this spring among local businesses and property owners and it is the PGA’s goal to be sold out of all the packages on the dramatic par 3, 17th hole by the end of the year.
Volunteer opportunities also begin to become available online as early as March 14. The PGA has implemented a tiered access program to ensure that those involved in the 2007 Senior PGA and those who are Governors Club or Kiawah Island Club members will have first access to all volunteer positions for 2012. According to Sterba, “It was imperative that we offer the first volunteer spots to all those who supported the PGA in its past events on Kiawah. This island will experience tremendous international exposure throughout the Championship and we are grateful for all the Kiawah residents’ support before, during, and after the 2012 PGA Championship.” All information regarding the volunteer program and specific dates for signup can be found on www.PGA2012.com.
In August of this year, the remaining allotment of tickets will go on sale to the general public, with announcements of the procedure for buying those tickets to be announced in several months. A complete sellout of the remaining tickets is anticipated within a week of availability as the 2012 PGA Championship is poised to be South Carolina’s largest sporting and social event in recent history.
Visit the www.pga2012.com for weekly updates, or join those who “like” the 2012 PGA Championship on Facebook at facebook.com/PGA2012.