2012 PGA Championship Announces Final Putt, Final Chance Ticket Campaign
For Immediate Release, June 2011
For anyone who wants to attend the 2012 PGA Championship on the famed Ocean Course at Kiawah Island Golf Resort next August 6-12 their last chance will begin at the end of this year’s PGA Championship in Atlanta on August 14, 2011.
”When the final putt drops at the 2011 PGA Championship on Sunday, August 14, we will reopen ticket sales and anticipate a complete sell out within a few days. The remaining 6% of tickets will be available for purchase online and through the PGA call center,” said Roger Warren, general chairman of the 2012 PGA Championship and president of Kiawah Island Golf Resort. “
The 2012 Champ has seen the most successful presale in PGA history. Since Nov. 15, 2010, the 2012 PGA Championship has broken the all-time PGA Championship single day ticket sales record five times including the single highest quantity of tickets sold for a PGA Championship in any 24-hour period on Dec. 3, 2010. The pre-sale ended December 31, 2010, and the final allotment of tickets will go on sale to the general public on August 14.
Only six percent of tickets remain with Saturday Grounds tickets completely sold out and minimal tickets available for Friday and Sunday Grounds and the weekly Wanamaker Club. Never before has a PGA Championship sold out of daily tickets for any single round this far in advance of Championship play.
“This is both a testament to the popularity of golf in South Carolina and the level of excitement people have throughout the state to finally see major Championship come to South Carolina,” said Warren. “There were many people throughout the state that worked tirelessly to make this event happen, and it is our intention that we continue to not only break records, but more importantly, give both players and attendees the absolute best tournament experience they’ve ever had. We do not plan on waiting another 94 years to have another major Championship in South Carolina.”
To ensure spectators have the best possible experience during the tournament, PGA of America and Kiawah Island officials decided to limit the number of tickets available each day, nearly 30 percent less than what is typically allocated for a PGA Championship. The smaller galleries will allow for easier movement throughout The Ocean Course, offer better sightlines and enable spectators to feel closer to the action.
“In terms of international appeal and media exposure, the 2012 PGA Championship will be the highest-profile sporting event held in South Carolina since we hosted the 1991 Ryder Cup,” said Warren. “It is important to make sure the people who attend this event feel as though their tickets provide major championship-level value.”
That includes creating a more intimate atmosphere for business professionals for client hospitality and entertainment. Tournament officials worked with legendary golf course designer Pete Dye to design unprecedented hospitality villages to offer the ultimate viewing experience. For the first time in tournament history, all of the hospitality villages will be located on the course and beside the beach, offering cool ocean breezes and unbelievable sight lines along the 17th and 18th fairways and greens. Hospitality sales are also breaking previous records with only 25 percent of the packages still available. Currently all of the 18th Fairway and 18th Green suites are sold, along with the most exclusive package – the Ocean Course clubhouse. A limited number of suites still remain along the 17th hole, but it is anticipated that they will also be gone by the end of summer.
The 2012 PGA Championship is expected to bring more than 50,000 visitors to the state with an economic impact of more than $92 million. The even greater impact will be the exposure that the entire state will receive from hours of network coverage broadcast to more than 570 million households in roughly 200 countries.
For ticket and hospitality information, visit www.PGA2012.com.