First 4-D Experience Opens in South Carolina Aquarium to Open a 4-D Immersion Theater

For Immediate Release, June 2010

This Saturday, June 5, South Carolina can add another accolade to its list of assets: a 4-D Theater. Opening at the South Carolina Aquarium, visitors can enjoy the 4-D Immersion Theater where the imaginative world of a
movie bursts into the room with color, imagery and sensations of the natural world.

A one-of-a-kind adventure, the 4-D Theater combines 3-D imagery, interactive seating and waves of special effects such as gusts of wind, splashes of water and movement under your feet, all synchronized to your favorite family films. The 52-seat theater sits adjacent to the Aquarium and allows for handicap accessibility. The Aquarium’s 4-D Theater is provided in partnership with SimEx-Iwerks,the leading innovator of immersive 3-D and 4-D attractions and the exclusive distributor of the industry’s best selling film titles. The new 4-D Immersion Theater is a permanent feature of the Aquarium experience.

“The 4-D Theater connects our guests with the natural world in a new and inspiring way,” says Kevin Kampwerth, Director of Brand Communications. “This incomparable feature enhances our guest experience and offers a captivating opportunity for family fun.”

Visitors will meet Mumble the Penguin in the opening movie, Happy Feet 4-D Experience. Customized into a 4-D movie, the film runs approximately 15 minutes and is shown daily beginning at 10 a.m. and runs throughout the day. For more information on the 4-D

Theater visit scaquarium.org. Ticket pricing for the 4-D Theater is as follows:
Aquarium plus 4-D Theater
o Adult (12-61): $22.95
o Senior (62+): $21.95
o Child (2-11): $15.95
o Toddler (0-1): FREE
4-D Theater only*
o General Admission (Adult and Child): $6.95
o Member and Member Guest Price: $2.95
o *All guests using a comp ticket or reciprocity pass will be charged the general admission rate for the 4-D Theater.
Aquarium only
o Adult (12-61): $17.95
o Senior (62+): $16.95
o Child (2-11): $10.95
o Toddler (0-1): FREE

For all media inquiries, please contact Beth Nathan at (843) 579-8660 or bnathan@scaquarium.org.