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Bill Murray Look-a-Like Polar Plunge

Dress as your favorite Bill Murray character and celebrate New Year's Day by taking a plunge into the frigid ocean water on Folly Beach with lots of other Bill Murray wannabes! The 4th Annual Bill Murray Look-a-Like Polar Bear Plunge is set to take place on Sunday, January 1, 2017.

The plunge will take place beachside in front of the Tides Hotel with festivities starting at noon. This is the fourth year the plunge will pay homage to one of Charleston's favorite residents, Bill Murray. All attendees are encouraged to come dressed as their favorite Murray movie character and "freeze their bills off."

Registration for the plunge begins at 11am at the information booth on the beach. Judging of the contests will follow; beginning at 12pm. Prizes will be awarded for Best Guy, Best Girl, Best Team and Best Overall Bill Murray. After judging, attendees will gather on Folly Beach and take the plunge at 1pm!

Guests can recover from their New Year's Eve celebrations with cocktail specials at participating Folly Beach businesses: Blu, Tides, Sand Dollar, Loggerheads, St James Gate, Snapper Jacks, Bert's, Taco Boy, Surf Bar, Crab Shack, Woody's, Planet Follywood, The Drop In, Jack of Cups, The Washout and the Lost Dog. A portion of the proceeds from the event will benefit Folly Beach local charities.

For more information about the 4th Annual Bill Murray Look-a-Like Polar Plunge, please go to, find us on Facebook at Visit Folly, or download the free ‘Visit Folly’ app on your smart phone.


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On the beach in front of The Tides
1 Center Street, Folly Beach


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